SÁB 27 DE ABRIL DE 2024 - 02:01hs.
Gaming giant remains in Coelhão’s uniform

América and Intralot activate new partnership for this season

América and Intralot Brasil renewed their sponsorship and extended the successful partnership of last season. The company, operator of lottery games and official partner of Loteria Mineira, will continue to stamp the Keno Minas brand on the ‘Coelhão’ (‘Rabbit’, as it is known) uniform in an agreement signed until the end of this season. The Keno Minas remains in the lower back area of the América’s jersey.

América and Intralot activate new partnership for this season

“I want to thank all the colleagues at Intralot for betting on America once again. It is a successful deal for both parts, and we are very grateful. The partnership has grown, and we will continue to move forward with America ever stronger with the support of Intralot,” said Marcus Salum, President of the Club's Board of Directors (position held until February 28th).

Sergio Alvarenga, CEO of Intralot Brasil, celebrated the continuity of the company's partnership with America.

“We are very happy with this partnership. We believe that América is a team that has become more and more professional, being stronger in the football market. For sure, this will be another successful season for the team!”, commented Alvarenga.

INTRALOT

Coelhão's partner, Intralot was founded in 1992 and operates on five continents. With a focus on cutting-edge technology development, the company develops, operates, and supports betting games for the entertainment industry.

In Brazil since 2008, Intralot has a contract with the Lottery of the State of Minas Gerais, a partner with which it has operated Keno Minas since 2010. The good distribution of prizes is one of the major reasons for the company's success. Of the total collected, at least 60% goes to prizes for customers.

Source: GMB

 

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