The challenge opens the first day of the individual tournaments, which will still have the 3 Point and Slam Dunk Contests. In addition to this activation, Betmotion will have the exclusive broadcast via streaming of the Stars Game with the presence of an “infiltrator”, the ex-player and influencer Douglas “Ninja” Viegas. The broadcast through the channel Nunca Mexa on Twitch and the official NBB page on Facebook, will have Ninja with constant communication with the four captains of the Stars Game during the entire event, inside and outside the courts.
The captains of the four teams, Alex Garcia and Marquinhos (NBB Brasil), Shamell (NBB Mundo) and Georginho (NBB New Stars), will be “microphoned” and will be able to talk with the influencer while they are in action on the court, answering questions both from the streamers as the fans.
“Throughout its history, NBB has always sought innovative solutions through actions that aim to bring a better experience to fans. We are proud to be able to count on brands, such as Betmotion, that believe in this concept and that are engaged with the basketball audience,” said the president of the National Basketball League (LNB), Delano Franco.
Another action by Betmotion during the Stars Game will be the special performance of “NBBet!”, A weekly show presented by journalist Bruno Laurence, live on NBB's Facebook, which aims to teach and guide fans in relation to the world of betting sports. Since the beginning of the season, 14 editions of NBBet! were held before the NBB matches on ESPN.
“Innovation is in our DNA and the NBB allows us to fully exploit this brand identity. First with NBBet!, as the pioneering live betting and basketball show on Social Media and now with real-time communication between our Infiltrate, the Mighty Ninja Douglas Viegas and the captains of the Stars Game,” commented Angelo Alberoni, Betmotion Country Manager.
The NBB is a competition organized by the National Basketball League (LNB), with the seal of the Brazilian Basketball Confederation (CBB) and in partnership with the NBA and CBC, and has the official sponsorship of Budweiser, Nike, Penalty, Plastubos, EY, BetMotion, KitchenAid, IMG Arena and Genius Sports.
Known as one of the biggest sports and entertainment events in the country, the Stars Game is confirmed for the month of March this year. The 2021 edition will gather NBB clubs and athletes for a huge social action on behalf of the victims of COVID-19 in Brazil.
In March 2020, the StarS Game itself was scheduled for the Ibirapuera Gymnasium, but it had to be canceled a week in advance due to the beginning of the pandemic in Brazil. This year, the event will be held by the National Basketball League (LNB) in partnership with the Association of Professional Basketball Athletes (AAPB), in the city of São Paulo, at the Esporte Clube Pinheiros gymnasium, on March 19 and 20.
Source: GMB / NBB
