MAR 23 DE ABRIL DE 2024 - 17:28hs.
Strong presence of the bookmaker on the pitch

Copa do Brasil final reaches high audience ratings, Bodog celebrates sponsorship success

Palmeiras' 2-0 victory against Grêmio on Sunday night (7), which gave ‘alviverde’ the fourth Copa do Brasil title, marked a good TV audience for Globo. The game was comfortably leader and reached 30 points. This number can also give satisfaction to bookmaker Bodog, the usual sponsor of this competition with the presence of a brand on rugs and boards behind the goals. The final reached up to 5.9 million viewers in the main metropolitan region of Brazil alone.

The game also scored higher than the first game last week. According to previous data from Greater São Paulo, the victory of Palmeiras scored 26 points of average with peaks of 29 between 6pm and 7:47pm.

At the same time, SBT, with the shows of presenters Silvio Santos and Eliana, scored 9 points. Record, with the attraction presented by Rodrigo Faro and the beginning of the electronic magazine "Domingo Espetacular", closed with 6 points.

The bookmaker has been the master sponsor of the Copa do Brasil since 2018. With more than 24 years of history, Bodog is one of the largest online gaming and digital entertainment companies in the world, known for the high quality of its products and personalized service to its customers, 24 hours a day, 7 days a week.


                                                  

With the index, the game reached up to 5.9 million viewers in the main metropolitan region of Brazil alone. The peak moment of viewers happened from the 30th minute of the second half, after the second goal of Palmeiras made by Gabriel Menino. In the first half, Globo varied between 24 and 25 points. In the final stage, Globo skyrocketed and was always around 28 points.

Bodog.com offers a high-quality product optimized for the Brazilian and Latin American market, offering sports betting, poker room and more than 400 casino games. The brand has enormous media support and sponsorship of the main football tournaments on the continent, which makes it a world-class betting site.

Last week, BBB21 lost its reign on Sunday nights with the change in the Globo grid. The first game of Grêmio and Palmeiras for the final of the Copa do Brasil, scheduled for 21h, caused ‘Fantástico’ show to go on the air an hour earlier, while the reality show was only 10 minutes later than usual. The game scored 24.0 points in the average in Greater São Paulo, 0.3 more than BBB21.

Source: GMB