The Covid-19 breakout during last year has thrown the sports and sports betting industries into turmoil, suspending all major worldwide sporting events for over two months. The sudden halt has brought down overall sports data coverage by 70%, hurting both operators and suppliers.
Dotan Lazar, LSports CEO and co-founder commented on the company’s quick response to the situation, saying: “We quickly realized that there’s much more we can offer to our customers. During the past 12 months, the company has greatly enhanced its coverage, ensuring that the bookmakers had and will continue to have sufficient alternatives to the popular sports.”
The sports data provider has registered over 90% increase in its coverage growth when comparing data from beginning of 2020 and beginning of 2021. A big part of that percentage can be attributed to the addition of their eSports feed, which covers over 15 popular games, as the sport grew even more popular during the pandemic.
Special bets serve as another solution they provide. The company offers a large variety of them, including bowling, weather, TV & novelty, politics, and lottery. The new addition proved to be useful as bettors quickly turned to bet on new subjects when the old ones were unavailable. Seeing its popularity, LSports has also added chess, netball, hurling, and sumo. They’ve also increased their alpine sports, outright sports, and table tennis.
Now, the company offers one of the widest coverage in the business, standing on a monthly average of 125,000 pre-match and 65,000 in-play events across more than 60 different sports, offering over 2,000 markets. It recently released its new STM product - a fully automated sports trading management system allowing to create and generate unique and accurate fair value odds.
Lazar said: “We’re constantly adding new sports, events, leagues, and markets to our coverage. LSports had always prided itself on being at the forefront of technology and thanks to our data and our new STM product, I believe that we are.”
Source: GMB
