With the appointment, Sorte Online intends to expand the partnership, established in 2020, with Premmia, an exclusive loyalty program for BR’s service station network. With extensive e-commerce and commercial experience, the executive wants to diversify partnerships and expand communication channels.
"We believe that, through partnerships, the capillarity of our communication channels can increase, always observing the objective of reaching new users," explains Aureliano.
For this year, Sorte Online and Premmia intend to diversify the range of products and benefits they offer to customers.
Working in the commercial and business development area for over ten years, Aureliano has already worked for Grupo Bandeirantes, Buscapé and Cityads media, in addition to the international CxLoyalty.
Graduated in advertising from the Anhembi Morumbi University, the professional has an MBA from FIPE and Centro Universitário FMU.
Source: GMB
