For more than 12 years in Brazil, Intralot is already a reference in the lottery games market, mainly in the states where it operates. And for some time now, it has been sought after by international players, who are looking to start or even expand their operations in the national market.
Glimpsing a brief future, and the start of the operation of new games, Intralot Brasil remains optimistic and strategically reinforcing its investments.
It is a fact that large international companies are positioning themselves with greater strength and more investments, with an eye on the legalization of casinos, bingos, their equipment in Brazil and the regulation of sports betting.
In this horizon, the expectation is that Intralot Brasil will contribute to a model that seeks entertainment, without restrictions to international companies, equipment suppliers.
Then, the equipment widely used in all countries of the world will be allowed, being present in the Brazilian market. This is the main demand and interest of large international companies with Congress and the federal government, in the various hearings that deal with the subject.
It is the wish of the great American and European companies to be in Brazil, a market with great potential, which expands the global positioning and offer of bingo and video bingo. These companies claim that Brazil cannot restrict videobingo equipment to gamblers seeking more entertainment and more gaming options. Likewise, limit international companies to supply other models of equipment, widely used in all legalized countries.
In addition to the benefits of entertainment and investment, large international companies are willing to invest in the manufacture of hardware, software development, distribution in Brazil and to generate many jobs.
Still without working directly in the casinos, bingo, and equipment market, Intralot Brasil is studying the effective participation in this market maturation process. It is a pleasure to invite international businessmen, Brazilians, and government agencies at this time of so many perspectives.
The evaluation of the quality of the equipment of these players, their protocols and certificates is a careful process, as well as the operation carried out in other countries.
As a result, technical studies are carried out to provide a responsible basis for the best company, technology, security and option for Brazil.
State lotteries on the move
As expected, after the unanimous decision of the STF, the Brazilian states and the DF started movements for the creation or reactivation of their lotteries. We can consider this to be the only new source of funds for social purposes, and that they will be able to supply local projects. The population will be able to see the concrete result of these resources, since the lottery starts to have a community bias, forming an equation in which the population, the state government, and the private sector wins.
Fast-growing sports betting
Sports betting continues to be the fastest growing lottery in the world. In Brazil, it could not be different, it is natural of Brazilian culture and its passion for football, among other sports.
The discussion that still persists refers to the interpretation of some sectors about this regulation. The STF judgment makes it clear that the regulation and its peculiarities will fall to the States and the Union, independently, through Decree / Decree in order to establish an environment where legal certainty and absolute transparency for bettors prevail.
Our expectation is that both will grant licenses considering the best practices worldwide. Therefore, Sports Betting, Instant Lottery, virtual games, and other modalities should follow the same process.
Sergio Alvarenga
Intralot Brasil CEO
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