JUE 15 DE ABRIL DE 2021 - 23:52hs.
Series started last Friday (2)

Betano activates Rio’s state championship with digital influencer Negrete

Official sponsor of Cariocão 21, the top division of football in the state of Rio de Janeiro, Betano has new deal’s activation. As of last Friday (2), digital influencer Negrete (@eunegrete) started promoting content about the Championship with the brand's presentation. The series has as its motto some of the main bids of the matches in each round, represented in a good-humored way by the artist. In the first content, Negrete represented the goal scored by striker Bruno Henrique in Flamengo's victory.

Matheus Nunes, Negrete, is a phenomenon on social networks in Brazil. With content that mixes football and humor, he quickly reached incredible numbers on Instagram. Currently, there are more than 900 thousand followers on the platform, with a high rate of public engagement. Since January this year, Negrete has been part of the talent casting of Alob Sports, a company of the Non Stop group.

Betano is an international online sports betting platform from Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece and Cyprus. In the country, the brand is an official sponsor of Cariocão 21 and a master of the Atlético-MG club.

Designed to offer an immersive online experience, combined with easy access through all devices (desktop, laptop, tablet, mobile and Android application), Betano offers users first-rate products and services, through a platform with a friendly interface and simple to use.

With only a few months of presence in the Brazilian market, the company brings news such as Missions, weekly challenges for its customers, SuperOdds, special odds with a 0% margin, and Bet Mentor, an exclusive tool for multiple bets that aims to be the biggest ally of the players.

The company has a large presence of sponsorship in all markets where it operates, and is also a partner of several football teams in Europe, such as SC Braga and CS Marítimo, in Portugal, Universitatea Craiova and FSCB, in Romania, Olympiacos FC and PAOK FC , in Greece, and Apollon Limassol and Pafos, in Cyprus, in addition to Olympic champion athletes and the International Olympic Academy.

In addition to sponsorships, technology and user experience, responsible gaming is also one of Betano's outstanding pillars. In 2020, the company received three awards at the EGR Marketing & Innovation Awards, a kind of Oscar in the gaming industry, standing out through responsible gaming campaigns, technology, creative and high-quality communication and social impact.

“We are extremely happy to welcome Negrete to our team of digital influencers, and we are sure that he will have a very important role in activating Betano in Brazil. Negrete has an extraordinary capacity for engagement and interaction with his followers, which we believe has a lot of affinity with our audience as well. We are sure that this partnership will be a great success, and we count on it to make Betano one of the most popular sports betting platforms in Brazil,” says Panos Konstantopoulos, Chief Marketing Officer at Kaizen Gaming.

“It is a great joy because of this agreement, to associate myself with a brand as incredible as Betano. I am sure that we will develop incredible content in this action, engaging the public with the brand in a natural and funny way,” comments Negrete.

Source: GMB