The move to a single brand reflects the rapid convergence of Genius Sports’ capabilities in sports technology, live data, video and betting products to power connected fan experiences.
Its Betgenius and Genius Sports Media brands have been discontinued with the company’s solutions and product development sitting under Sportstech, Video, Sportsbook and Media & Engagement moving forward.
A vibrant new brand identity reinforces the company’s position as a leader and innovator in sports technology and data.
Mark Locke, Chief Executive Officer of Genius Sports, commented: “As we enter a new era as a public company on the NYSE, the time is right to consolidate our offering under the single Genius Sports brand. This unified approach will help strengthen our value proposition, serve our partners’ needs and articulate our vision of creating personalized fan experiences via the convergence of sports, betting, advertising and streaming.”
“For more than 20 years, we have never been afraid to walk our own path and our new branding will create a distinct position for us in the market,” Locke added.
Genius Sports is expected to shortly complete its merger with NYSE-listed special purpose acquisition company (SPAC) dMY Technology Group II and subsequently trade on the NYSE under the symbol “GENI”.
The next chapter starts here
Through an open letter, Locke gave more details of the upcoming changes for the company:
“For me, these changes are all about a natural evolution of our business. One that mirrors the advancements being seen in the world of sports entertainment and that will ultimately better serve the needs of our partners.
So, what’s changing? Given this backdrop of rapid convergence, we’ve taken the decision to no longer operate multiple company brands and so bid a fond farewell to Betgenius and Genius Sports Media.
Instead, we will organise our solutions into four clear, simple product areas under the Genius Sports umbrella:
Along with a new logo, you’ll also see new colours and designs bring our new identity to life over the coming weeks and months. You’ll see changes across our website, social media and overall branding, and soon across our products as well. But it’s the same great people and technology underneath making the magic happen.
Everything about the new brand speaks to connectivity, innovation and to our deep understanding of the worlds we operate in. Its simplicity will help a wider audience understand the full breadth of our capabilities, while helping us communicate how our products and services interconnect to create something greater than the sum of their parts.
The truth is that this is really our way of catching up with the natural evolution of our business in recent years.
We see infinite possibilities to help our partners create completely new and immersive sports experiences. Today’s brand launch marks another step on that journey.”