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Japan’s eSports market grew 9% in 2020

The eSports sector has been growing steadily around the world for some time now. And Japan is no exception. According to figures released by the gaming information firm Famitsu, the eSports market in the country grew by 9% in 2020 and is set for even more impressive growth in the coming years. The report estimates that the eSports industry was valued at US$61.5 million last year in the country.

Famitsu also estimated that the number of fans—those who served as spectators for the matches—rose by 42% to nearly 6.9 million people.

The projection ahead is for a steeper growth curve, with eSports revenues increasing by nearly 30% year-on-year until the middle of the decade.

In 2020, sponsorship fees and advertising expenses accounted for the largest proportion of esports industry revenues, accounting for over 67% of the total. However, broadcast rights are a segment that is showing strong growth.

Mainstream businesses and media have been showing more interest in esports of late.

One of the recent stories receiving significant attention is Tokyo Metro’s plan to open a gym facility for eSports next week (May 19) in Tokyo’s Kita Ward in cooperation with with Gecipe Inc., a Japanese company specializing in eSports education.

Source: GMB / Asia Gaming Brief