“We saw in Guarani an opportunity for exposure that goes according to the guidelines of our second year of operation in Brazil,” highlights the Betchamps Marketing Department.
According to the company, the sponsorship of Guaraní reinforces the moment of growth of the betting house in the Brazilian market. "The first months of operation in Brazil were challenging and it was time to boost Betchamps and reach new audiences for the home."
For Guarani, the sponsorship of the bookmaker comes at an important moment: “For us, the partnership with Betchamps is a source of pride. It is exalting that we have a company that believes in and invests in sports, and that finds in our brand a flag for its present and future projects. We will work for the partnership to be long-lasting, and to bring great results for both parties,” said Ricardo Moisés, president of the Board of Directors of Guarani FC.
Betchamps wants the fans of ‘Bugre’ (as it is locally known) to see their club's sponsoring house as a reference, remembering the brand when placing their bets. The company states that activations and promotional actions focused on Guarani will be carried out since the beginning of the partnership. “We want to create this bond with the club and the fans, and make this sponsorship a success for everyone,” concludes the person in charge of Marketing at Betchamps.
A benchmark in the African betting market since 2017, Betchamps officially started operations in Brazil in June 2020 and intends to expand operations in Latin America and some European markets as early as 2021.
With partners in several locations and focus on the Brazilian market, the house has offices in Brazil, Portugal and Mozambique.
More than 30,000 sporting events, 300 markets and 2000 live events are available on the platform every month. In addition to the wide variety of conventional sports betting, Betchamps also covers lotteries, scratch cards, casinos and slots.
Source: GMB
