The “PAGkain para sa masa” project has a similar dynamic to a food caravan. The initiative started on May 5th 2020, in Quezon City, and will continue its social mission until the end of 2021. The food items delivered in each stop have pre-determined beneficiaries to ensure that long queues are avoided and all the health and safety protocols are strictly applied.
Rui Francisco, FBM´s founder, explains the global gaming brand involvement in this project: “When we knew about the PAGCOR efforts to implement the food caravan of the ‘PAGkain para sa masa’ project, we immediately wanted to jump on board.”
“We are a global gaming brand deeply committed with the communities where we operate, so for us this gesture of care with the people that gave and give us so much, feels like the right thing to do in these difficult times”, Francisco added.
The FBM donation to the food caravan contains 2.000 food kits that will help beneficiaries from the Metro Manila neighbourhood. Besides the brand´s contribution to the project, part of the FBM team will join as voluntaries in the distribution of the health kits among the population. Each pack is composed mainly of canned food, which are directly sourced from farmers whose sources of livelihood are also affected by the lockdowns.
FBM has a 20 champion years legacy and has conquered the land-based casino market since 2001. With operations established in Asian, North American and European nations, the brand conquered the leadership of the video bingo market and is committed to reinventing the spin reels segment.
FBM´s footprint in the online market has also grown during the last few years and counts now with FBM Digital Systems and a diverse portfolio, including video bingos, slots and table games.
Source: GMB
