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More exposure in this Brazilian state

Betsul signs deal with TV Jangadeiro (SBT) and Live Mode to broadcast Ceará’s tournament

In addition to already sponsoring the broadcast of the Copa do Nordeste also with SBT, Betsul further expands the brand exposure in the State of Ceará in Brazil. The competition has already started the second phase and this Saturday (May 8), in the match between Fortaleza and Ferroviário, the advertising pieces of the betting site will be shown. 'It is an honor for Betsul to be part of yet another project in Ceará,' said the company's CEO, Fernando Rivas.

Betsul, the leading sports betting site in South America, TV Jangadeiro (SBT affiliate in Ceará) and Live Mode, announced a partnership to broadcast the matches from the second phase of the Ceará Championship.

The brand will display, from this Saturday (May 8), in the intervals of the game and throughout the matches, videos and advertising spots presented by the athlete and website ambassador, Falcão.

Before the matches, the program “Quebrando a Banca” will also be aired, idealizing the website of a TV show with betting tips for viewers who will follow the match.

For Betsul’s CEO, this investment shows how the State of Ceará is important for the company's strategy. “This regional competition has already launched two clubs for the first division of the national championship, which remain there for some years. It is an honor for Betsul to be part of yet another project in Ceará,” said Rivas.

Designed to serve the most demanding bettors and fans, the site offers a simple and intuitive interface for the bettor to have fun at will. There are several betting modalities and a vast list of sports and streaming games available for the client to watch and bet while watching on the website itself.

With the idol Falcão as the brand ambassador, the greatest futsal player of all time represents Betsul as the Brazilian arm of the “Gambling for Change” initiative, a non-profit organization that aims to revolutionize the sports betting market worldwide.

Named “Jogo do Bem” in Brazil, the organization allocates a sum of money raised from the website's bets to a cause or social institution in the country. It is Betsul sharing a part of its profit to do good in the country.

Source: GMB