VIE 26 DE ABRIL DE 2024 - 00:25hs.
Contract lasts for 12 months

Betmotion is the new sponsor of Athletico Paranaense

Club Athletico Paranaense announces Betmotion as its newest sponsor. The betting site will stamp its brand on the lower back of the team’s jersey in a contract that lasts for 12 months. The partnership also provides for exposure in ‘Furacão Live’, the club's streaming platform that broadcasts all matches in the Brasileirão tournament in which Athletico plays at home. The club becomes the 15th team in having a bookmaker as a sponsor in Brazilian football Serie A.

Betmotion will carry out exclusive actions for fans and partners of the club during game broadcasts. And Athletico will provide bonuses and advantages within Betmotion to its fans.

The debut of the Betmotion brand in the Athletico uniform will be next Sunday (13), in the match against Grêmio, for the Brazilian Championship. The partnership between ‘Hurricane’ and Betmotion was made by LiveMode, a company that works with Athletico in its revenue generation lines.

“Athletico welcomes Betmotion, one of the biggest sports betting entertainment sites. We are proud of this partnership, which we want to be very lasting,” says the Commercial and Institutional Relations Director at Athletico, Mauro Holzmann.

“Athletico is a pioneer in many actions and there is nothing better than promoting national sport alongside those who seek to improve football. Both parts have the characteristic of being innovative and I can say that the deal goes far beyond the brand on the shirt. The fan can expect actions in conjunction with activations,” says Angelo Alberoni, Country Manager at Betmotion.

A pioneer in the field, Betmotion acts on several fronts and works with more than 40 providers, having more than 3,500 games in different areas, such as sports betting, bingo and casino, among other activities.

The bookmaker has a team made up of more than a hundred people spread across Latin America and Europe and offers 24-hour service to users.

In Brazil, the company helps promote the sport as an official sponsor of Novo Basketball Brasil (NBB) and has Cristiane, a female football player of the Brazilian national team, as an ambassador.

In 2020, Betmotion was present in the broadcasts via streaming of the Brazilian Women's Championship A1, Italian and German Championships and in Stockcar, on TV Bandeirantes.

Source: GMB