DOM 13 DE JUNIO DE 2021 - 12:19hs.
In search of expanding reach to local audience

With Brazilian influencers, Pinnacle targets beginning of Copa America and Euro 2020

In a totally atypical year when it comes to sporting events, in 2021 gives the opportunity to enjoy at the same time the two biggest football tournaments of national teams on a continental level: Copa America and Euro 2020. Thinking on football and sports betting fans, Pinnacle added the best Brazilian tipsters and influencers, and launched the promotion “€21,000 Pinnacle’s Soccer Predictor.”

Bookmaker Pinnacle has prepared to make the experience during these two great events even more exciting for the public in Brazil and throughout Latin America.

On the one hand, it has sought to expand its reach to the Latin American public, focusing mainly on Mexico, Brazil and Peru, and has partnered with a diverse and talented group of influencers.


Canal do Nicolas, Danilo Pereira, PRTips - with Paulo Rubems-, Clube da Aposta and Fabio Guilherme are the Brazilian influencers who will share their tips and analysis of the best opportunities to bet with Pinnacle.

“We chose this moment to boost our business in other Latin American territories, motivated by sporting events and by the reach and charisma that our influencers have with our target audience. We are very happy to have achieved strong and consistent alliances with people from the local public sphere. We want to reach our customers in the closest way, in their own language and with their people,” explains Florencia Brancato Head of LATAM at Pinnacle to Games Magazine Brasil.

Álvaro Morales, KC Deportes, Alex Blanco, Mónica Arredondo, Andrea Sola, Talía Azcárate, Andrea Vela, Karla Chocano, Gonzalo Núñez Andrade, Jesús "Ztok" Carhuaricra, Diego "Jericho" Rivera, among others, are the influencers who will advise bettors in Mexico and Peru.

At the same time, the company has created the promotion “€21,000 Pinnacle’s Soccer Predictor”, which promises lots of fun and money to its participants, who must answer 21 predictive questions about the Copa América and the Euro 2020. The total prize fund is €21,000, either with a main prize of €21,000 if there is a single winner, or the prize pool divided if there is more than one lucky player.

“Thinking that the most important thing is to have fun and entertain, Pinnacle creates a promotion for everyone, where all you have to do is subscribe and participate. Reaching all kinds of audiences and giving everyone the opportunity to win,” adds Brancato.


Affiliates interested in promoting and publicizing both sporting events and this special promotion will be able to count on a wide variety of original content, as well as various exclusive marketing materials.

“Beyond the teams that will be crowned champions, it will certainly be the bettors who will come out on top in this great football season,” states the company.

Source: GMB