Playbetr will thus benefit from the ever-increasing popularity of one of the world’s most influential sports clubs in Latin America and will secure exclusive marketing rights for its users.
As part of the deal, Playbetr will benefit from the installation of Digital Overlay technology at the Parc des Princes, which will target Latin American audiences. This innovative system – the first of its kind in France – geo-localises the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster's audience.
Playbetr will also benefit from VIP seats for home matches at the Parc des Princes, club legend meet-and-greet sessions, signed shirts and memorabilia, private events at the Parc des Princes, as well as "money can’t buy" experiences for Playbetr customers, clients and employees. What is more, Playbetr will have access to Paris Saint-Germain's digital platforms, including gameday posts to promote special offers. The betting platform will also provide its customers with enhanced odds for Paris Saint-Germain matches and will collaborate on special promotions developed in association with the club.
“We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club's first ever Official Latin American Betting Partner," said Paris Saint-Germain's Chief Partnerships Officer, Marc Armstrong.
“We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America. The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand,” Armstrong added.
Marvin Jones, Chief Marketing Officer of Playbetr, also commented: “We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial. Paris Saint-Germain have built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe.”
Partnership between Paris Saint-Germain and Playbetr was facilitated by Sportradar’s ad:s division, which delivers cutting edge marketing solutions for bookmakers through digital, programmatic and sponsorship services.
It’s the second time that Sportradar has worked with PSG to develop its sponsorship portfolio, having previously facilitated the French club’s first African betting partnership in 2020.
Commenting on the partnership between Paris Saint-Germain and Playbetr, Gabriel Arias, Director Sponsorship Sales North America, Sportradar said: “Football is the most popular sport in Latin America, and through its history of players from the region PSG has a strong following there. The partnership provides Playbetr with a unique opportunity to connect and engage with these fans across the continent. We congratulate both PSG and Playbetr on this official partnership and look forward to our continued work with both parties.”