“BetConstruct is so excited and honored to have the UK's most active gaming industry professionals on social. We appreciate our big team for sharing their thoughts and insights on social media channels and for bringing us this unexpected title,” states the company on its Linkedin account to announce the achievement.
Sky Betting & Gaming takes the second spot and is closely followed by Gamesys on the third. Buzz Bingo, The Rank Group, PokerStars, bet365, William Hill, GVC Group, and Betfred complete the Top 10.
LeoVegas Group secured first place in Europe’s most active gaming industry professionals on social. Superbet takes the second spot and is closely followed by Betclic Group on the third. Then Betway Group, Kindred Group plc, FDJ - La Française des Jeux, Tipico, Luckia, The Stars Group, and Holland Casino, who all made it to the Top 10.
These companies topped the list this month because their engaged employees consistently shared content with their networks, helping to increase brand awareness, share of voice and other key performance metrics on social media. The data in the graph shows the % of employees who shared content to LinkedIn in the last 30 days.
DSMN8 conducts industry-specific research to celebrate companies whose employees are highly engaged and consistently sharing content with their own networks. This month, for the first time, DSMN8 is looking at the gaming industry.
When employees share, they have the ability to reach a much wider audience and, as a more trusted source of information, they’re more likely to generate engagement, too.
Encouraging employee participation in sharing and creating content can be a tricky task without a formal program in place. However, some organizations in this sector are doing an unbelievably good job of this: