JUE 16 DE SEPTIEMBRE DE 2021 - 19:17hs.
Midfielder from Sport and former Lazio, Juventus and Inter player

The “Profeta” Hernanes stars in new Betnacional bookmaker campaign

Idol of São Paulo, of Lazio and currently defending the colors of Sport, midfielder Hernanes, aged 36, entered the market of digital influencers of sports betting. Thus, the “Profeta” (Prophet) will star in the campaign “Profetize” on Betnacional website (betnacional.com), produced by Recife’s agency Lean. The campaign will be launched this September, on TV commercials and on Betnacional's social networks (@bet.nacional and @betnacional); in addition to the player's own networks.

Hernanes has also played in clubs such as Juventus, Internazionale, in addition to having played in Chinese football and the Brazilian national team. “It's a new moment in my career. But I see it naturally, associating my image with a serious brand like Betnacional. I loved the experience. The people who ran the campaign gave me full assistance. I recommend that, more and more, this market opens up to players of all sports,” he commented.

The CEO of Betnacional, João Studart, explained that the strategy of bringing footballers to the betting site's campaigns has proven to be quite right. “They are professionals who are fully identified with our target audience. The client in the segment is a big fan of football and tends to consume content with these professionals,” highlighted the businessman.

Before Hernanes, another football professional to participate in a Betnacional campaign was the current coach of Santa Cruz, 73-year-old Givanildo Oliveira, known as the “King of Access”. The campaign “O Sorriso de Givanildo” showed that even the “man with the hardest smile” is happy when he plays for Betnacional. R

Regarding Hernanes, the midfielder from Sport will also soon star in another Betnacional campaign that will focus on the fastest serve and the highest quote in Brazil offered by the site.




The betting site is part of the Betnacional Group, owner of the NSX sports betting platform (www.nsx.bet), which has changed the Brazilian betting market and already has dozens of betting sites using its technology, which, together, they already surpass 1 million customers.

NSX ensures many advantages for those who have a sportsbook website. The owner is in control of everything, in a much more practical, fast and reliable way. And all the technological features are simple enough to facilitate the daily routine of betting management.

The projection is that there will be more than 200 betting sites by the end of 2022; and market share above 20% in Brazil. In 2020, this segment represented US$ 59.6 billion in the world. It is expected to grow 11.5% per year, reaching US$127 billion in 2027.

In Brazil, in 2020, this market represented R$7 billion; an exponential growth since, two years before, it represented R$ 2 billion.
Source: ne45.com.br