SÁB 4 DE MAYO DE 2024 - 12:58hs.
In celebration of 10 years of the agency

Betano hires Ampfy to take care of its brand, create strong activations in a World Cup year

The conquest of a new client is always a source of pride and celebration for an advertising agency. In the case of Ampfy, which is completing ten years, the arrival of Betano, a bookmaker that has been gaining more and more space in the Brazilian market, is plenty of reason to shout 'goal', since in a year of the World Cup, the actions activation will be intensified by sportbooks. And having an agency focused on this can be a great differential.

The World Cup in Qatar starts in November 2022, but Ampfy is now celebrating the conquest of a client capable of guaranteeing unprecedented bids for the agency, which has reached its ten-year history in Brazilian advertising.

Andre Chueri, CEO of Ampfy, celebrates the deal with with the Greek betting platform Betano, a partner of European clubs such as Benfica, Porto and Sporting, in addition to being the sponsor of Atlético Mineiro and Fluminense in Brazil.

With important activations over the last year, especially due to the fact that its sponsored Atlético Mineiro has been crowned champion of the Brasileirão Campionship and of the Copa do Brasil, Betano prints the front of the team's Jersey as master sponsor.

"We will have some projects, as more than 70% of the bets on the platform take place during in-play games," comments Chueri, who is already working on the new client to ensure brand recognition through activations and campaigns to conquer new customers for Betano.

Source: propmark