The agreement, negotiated by the sports marketing agency Wolff Sports, includes a series of actions and brand activations that will be contemplated throughout the year.
In the sponsorship contract, the bookmaker will have exposure on the upper back of the players' jersey, the seal of "official sponsor of the club", in addition to the presence of the brand on the official website and social networks of Vila Nova.
“Vila Nova is a great club, known as the 'most loved in the Midwest'. It has history on the national stage. Investing in a club the size of Vila is part of our strategy to expand Betnacional across the country. Betnacional is the 'bet' of all Brazilians. We are the betting industry website with the highest retention of users in Brazil in 2021,” commented João Studart, director of Betnacional.
"To our bettors, we guarantee a quality, safe product with a quick return. Therefore, associating our brand with that of Vila Nova will further popularize Betnacional in the Midwest. And so we are doing in all regions of the country,” added Studart.
“For us at Vila Nova it is very important to have a company the size of BetNacional as a sponsor of the club. Our great fans will embrace this giant and for sure we will have BetNacional as a partner for a long time!”, said Murilo Reis, Marketing Director of Vila Nova.
With Vila Nova, the company expands its recent investment in football, after announcing sponsorship agreements with Náutico, Santa Cruz and Sport.
Source: GMB
