Recently, the international betting site acquired the Naming Rights of the Cearense 2022 tournament, and at the end of last year, it had already announced its sponsorship of the Paulistão 2022.
The entry of the new sponsor was promoted with the global sports marketing agency, SPORTFIVE. The sponsorship agreement between 1xBet and MIBR will support the women's and men's Counter-Strike GO teams for a period of three years, supporting the launch of project “Be a legend”.
“The investments should intensify the pursuit of high performance by all our teams throughout 2022. We believe that this year will be productive and with a milder scenario regarding the pandemic. We will bet on many bootcamps, tournaments, experiences, a possible return to our Gaming House in the United States, and who knows, titles,” reveals Roberta Coelho, CEO of MIBR.
1xBet representative Alex Somers added: “We are delighted to be supporting one of the top eSsports teams in the world and are excited to be a part of their journey. We look forward to seeing what the next three years will bring for the team and its fan base.”
MIBR is a leading eSports brand with fans all over the world, especially in Brazil. In fact, MIBR was the third most “tweeted about” team globally in 2020 by Twitter Gaming Insights. This announcement certainly shows the strength of the MIBR tag against new brands that are increasingly showing support and investing for the growth of the scenario as a whole.
Source: GMB
