This is the first time that AliExpress supports a Brazilian eSports team. Second, Briza Bueno, the company's marketing director, supporting Rensga is part of the company's effort to contribute to the further development of the eSports scenario in the country.
“We are very happy to take our first steps on the national stage, in partnership with Rensga, an organization so charismatic and loved by fans. With this union, we aim to be closer to the fans of the category and collaborate for the growth of the electronic sports market in the country,” reveals Briza.
AliExpress has several products available to gamers on its platform. Therefore, it has always had a strong bond with the community, creating solutions, social commerce and facilitating access to high-tech products not found in Brazil.
“The eSports community has always found AliExpress to be the most cost-effective source for the setups and accessories needed to play at high performance; now we want to repay this support by investing in a Brazilian LOL team,” said the Marketing Director.
The sponsorship of Rensga represents a new stage for the company in the country, which aims to leverage the competitive scenario and become an increasingly part of the daily life of Brazilians, understanding the needs, passions and putting itself together with the team's millions of fans. of League.
In addition to being present in Rensga's uniform, AliExpress will also be part of various digital content produced by the organization. CBLOL's first split is scheduled to start this Saturday (22).
Source: GMB
