SÁB 4 DE MAYO DE 2024 - 15:11hs.
After closing with Pernambucano Championship

Betsson announces agreement with Gaúcha Football Federation for Gauchão tournament

Betsson announced an agreement with the Gauchão Football Federation – the association of Rio Grande do Sul state- to sponsor the Gauchão 2022. In addition to the brand exposure, the bookmaker must carry out a series of activations, which will be announced throughout the season. Sponsorship is part of the brand's publicity strategy in Brazil. In 2021, the brand became the master sponsor of Íbis Sport Club and, earlier this year, it closed the naming rights of Pernambucano Betsson 2022.

“The gauchos have a strong commitment to football. We have already carried out some advertising campaigns in the region, and we feel that being present at the tournament is a great opportunity to reach our target audience,” explains Andre Gelfi, managing partner of Betsson in Brazil.

“The Gaúcha Football Federation is honored by this partnership, as it is always important to have the name of great brands associated with the Gaucho Championship, which further values the main competition of our state,” highlights the president of FGF, Luciano Hocsman.

Betsson has been present in Brazil since 2019. In 2021 it became the master sponsor of Íbis Sport Club and, earlier this year, it closed the naming rights of Pernambucano Betsson 2022.

Source: GMB