In an unforgettable event held at Beco do Batman, a tourist spot and cultural icon in São Paulo, a tribute was paid to Charles “DO BRONX” with the inauguration of an exclusive graffiti of the champion and the official announcement of the game site's support for the Instituto Diego Lima.
Roobet partnership with Charles “DO BRONX” and Instituto Diego Lima
Promoting the sport and creating champions through incentives and structure: this is the biggest mission of the moment for Diego Lima, leader of Chute Boxe São Paulo. One of those responsible for Charles do Bronx's success, the MMA coach has received athletes from various locations in Brazil and abroad in recent years to enhance their qualities.
With the support of companies such as Roobet, the project offers professional athletes and low-income youth access to sport with a professional structure, in addition to financial education, economics and English classes.
“The partnership with Roobet goes beyond a simple sponsorship, because from the beginning they showed great social concern. In other words, in addition to supporting our fighters, they are also investing in the Institute and in the training of new champions,” highlighted Diego Lima, Head Coach of Chute Box São Paulo.
Roobet's partnership with ZIV Gallery
For those who want to check out the art with Charles “DO BRONX”, which was painted by the artist and graffiti artist Snek, the wall is located on the entrance wall of the ZIV Gallery, an art gallery located in the “heart” of Beco do Batman.
Roobet also announced sponsorship and support for an art gallery project that aims to train and encourage new art talent.
Alexandre Azevedo, Head of Planning at the consultancy aunica Interactive Marketing, proudly says: “Roobet is the first online betting site that I see investing in social causes. May this be the first of many initiatives, as Social Marketing can bring real benefits to those involved and present the brand in a really meaningful way.”
Source: GMB
