“This is Sorte Online’s first time at the exhibition and the idea is to see how the gaming market is advancing abroad, bring ideas and opportunities to Brazil, in addition to showing our partners the potential strength that the market has,” says Aureliano.
He attends the event along with business partners from Sorte Online, such as Banco Inter, BMG and Premmia, who will have the opportunity to get to know in more depth the situation of one of the sectors that moves the most money globally.
“We want our partners to see in person all the opportunities that the segment offers so that, in the near future, we can build together platforms that give consumers a safe and responsible form of entertainment, which is already a trend around the world and which has everything to grow in Brazil,” points out the director.
A pioneer in the digital lottery market in the country, Sorte Online continually explores the news of the international gaming market, in order to incorporate the best practices and solutions in the area for its business.
In this way, the participation of the company in GE2 allows exploring this innovative DNA and also gives the opportunity to meet players in the segment and close new deals.
“We need to be connected with everything new happening around the world and G2E is one of the main events of the year. In addition to potential partners, we need to understand where Sorte Online can go. Today we are a reference in lotteries in Brazil, so we are sought after by large companies in the segment to increase our portfolio through partnerships,” highlights Aureliano.
Positioned as the first Brazilian Bet Tech, Sorte Online innovated the lottery market by offering digital services in 2003, when the internet was not yet fully disseminated in the country.
Over more than 19 years of operation, the platform is recognized for revolutionizing its segment and for presenting constant innovations and tools. In this sense, the presence at GE2 allows contact with new trends that can influence and even diversify the brand's business.
“Everything that is a trend in the world ends up being incorporated in the country with increasing speed. The fact that Sorte Online is one of the pillars in Brazil in Real Money Gambling makes us able to open up more opportunities, in addition to lotteries. We can contribute even more to the growth and innovation of this market through new technologies that make life easier for our consumers, as well as the expansion of the portfolio, bringing a pool of fun and entertainment options for those who enjoy the segment,” indicates the Head of New Business.
Created in 2003, Sorte Online has already distributed around R$200 million (US$ in prizes to players across Brazil (US$ 38.5m). The innovation platform in the lottery market provides a digital experience for those who want to bet on national contests.
Combining intelligence, data and technology, Sorte Online enhances the chances of players to win prizes in lotteries. In addition, on the platform it is also possible to check tips, news, statistics, probabilities and the lottery result in real time.
Source: GMB
