JUE 16 DE MAYO DE 2024 - 23:52hs.
Strong support to the sport in Brazil

Sportsbet.io to sponsor Bauru Basket and daily podcast in partnership with NBB

Sportsbet.io really enters Brazilian basketball with two important brand actions. The bookmaker closed a sponsorship deal with Bauru Basketball for a year and will promote a daily podcast in partnership with the NBB about the main local competition. Named “NBB Territory”, the show, which will air from Monday to Saturday at 11 am, will bring daily tips on betting before and during the tournament rounds.

After qualifying for the second phase of the South American League 2022 earlier this month, Bauru makes its debut in the NBB15 against Minas, this Thursday (20), at 9 pm. Present in all editions of the league's history, the team from the interior of São Paulo seeks the second title (the first was in the 2016/2017 edition of the NBB). In its history, the team of the city without limits also accumulates other two finals and two semifinals.

Plínio Cabrini Júnior, president of Bauru Basket, comented: “It is a source of great pride to join the Sportsbet.io partner team. Having them as a sponsor is part of our strategy to show even more to the market the strength of the Bauru Basket brand and the trust that can be placed in us. Nothing better than having a global partner to help us in this support.”

“We hope to do many actions together with Bauru Basket, a club and a city passionate about this sport. We found great synergy with our brand that is fast, fun and fair. We believe in partnerships that go beyond commercial relationships and we are entering to contribute to Brazilian basketball reaching more people and improving the fan experience,” said Justin Le Brocque, Head of Marketing at Sportsbet.io.

Daily podcast

Another action by Sportsbet.io is the promotion of the NBB's daily podcast about the main competition in Brazilian basketball. Named “NBB Territory”, the show, which will air from Monday to Saturday at 11 am, will bring daily tips on betting before and during the tournament rounds.

The podcast will be presented by Bruno Laurence, journalist and commentator on NBB games, who has been involved for some time in the context of sports predictions. The show will do a detailed analysis of the matches, bringing specific odds and possible individual highlights of the matches, content that will help basketball fans make their predictions more assertively on Sportsbet.io.

With constant investment and attention to the Brazilian market, Sportsbet.io continues to offer numerous promotions to players through its betting platform. The brand already has other activations in the country, such as sponsorship of football, golf and eSports teams, in addition to having the former five-time world champion Denílson as an official ambassador in Brazil.

In basketball, in addition to the agreement with Bauru Basketball and the daily podcast, Sportsbet.io is the official sponsor of the NBB, in an agreement signed in September and valid for three years.

Source: GMB