Once again, Brazil is among the best in the world when it comes to football and advertising, with the nomination of Lean Agência, from Grupo NSX, for the campaign for Betnacional starring Vini Jr.
The brand ambassador of the bookmaker Betnacional is the central character of Lean's campaign that explores the feeling of football throughout Brazil, for the green and yellow colors and for the national identity, which competes for the award for the best advertising work in the world.
Lean was recently nominated for another award for the campaign “It was right. It's paid!” to another bookmaker in the NSX Group, Pagbet.
Vini Jr's campaign explores Brazilianness, the athlete's determination and the greatest national passion, football. The commercial represents the feeling of the nation and the need to overcome challenges to grow, as happened with the ambassador of Betnacional.
The campaign, planned in a strategic and creative way, was recorded in Recife, Rio de Janeiro and São Paulo, and shows moments of Vini Jr., the charismatic 21-year-old Real Madrid striker who became an ambassador for Betnacional a few months ago.
Betnacional is part of the NSX Sportsbetting Ecosystem, which has other sites in the group, such as Pagbet, betpix, MrJack.bet, simplesbet and tvbet.
When thanking the nomination, Lean Agência highlights: “Brazil is among the best in the world. With the campaign that represents the passion for football and the identity of our people, we entered the shortlist of Lisbon International Advertising, an award that celebrates the best works in advertising in the world.”
Source: GMB
