VIE 17 DE MAYO DE 2024 - 03:13hs.
Fan engagement

Brazil’s Flamengo partners with MoonPay to foray into Web3

One of the major football teams in Brazil, Clube de Regatas do Flamengo , revealed that they have partnered with MoonPay to create a range of web3 products. MoonPay will also help Flamengo leverage the NFT market to boost its fan engagement via merchandise, marketing and ticketing.

MoonPay’s CEO and co-founder, Ivan Soto-Wright, said that, “NFTs and web3 technology have helped increase fan engagement and loyalty as well as create new revenue streams worth hundreds of millions of dollars for sports teams around the world.”

The collaboration shows the coming together of two well-known businesses on a worldwide scale and signifies MoonPay’s entry into Brazil, the biggest market in Latin America and the fifth largest market overall.

MoonPay has been making efforts to enter the Brazilian Market for quite a long time.

Recently Metamask integrated with Brazilian payment system Pix via Moonpay enabling  users in Brazil to buy various cryptocurrencies through MetaMask mobile app.

Source: Crypto Times