Led by its Vice President of Operations, Víctor Arias, and with the premise of bringing the location to its maximum expression, a strong commercial team is formed in a first step, seeking to exclusively serve the commercial partners of the leading markets in Latin America.
Getting to know its sales team
Its sales team consists of four recognized professionals in front of the markets that show the highest growth, being the main responsible for strengthening ties with business partners and future users of the product portfolio.
In the case of dynamic markets, Pragmatic Play's positioning strategy based on its key corporate ideals, location, formality, seriousness, commitment and, of course, the image of its Country Directors are now a source of great admiration for the entire industry.
They say that the image is everything and Pragmatic Play understood this very well, being able to transmit its pillars at every step and leaving a mark through its Country Directors: Celeste, Javier, Marco and Enrique.
Constantly analyzing the needs and requirements to offer a user experience of the highest level, the Country Directors are fundamental to make a thorough customization, acting as true gears, which produce the movement of a complex commercial engine and transmit the detailed knowledge of the complete portfolio of products offered by Pragmatic Play.
· Brazil, that expanding Latin American giant
To speak of Brazil is to consider its extension and a large audience that is interested in online entertainment that, for the most part, is characterized by being superstitious and passionate about entertainment of various types. These factors were essential for the provider's Live Casino options and skill games to win over a huge number of local fans in a very short time.
Even with the relative lack of maturity of the Brazilian market in the entertainment sector, the country manifested itself as an objective territory for the provider, therefore, it established its first Country Director in this region.
A local executive with a high degree of commitment, immersed in the reality of the country and who closely monitored the current regulatory processes was essential to make Pragmatic Play one of the most active providers, so there was the appointment of Marco, who is a witness and protagonist of the strengthening of the company in Brazil, ensuring that the market experienced a period of great growth.
· Argentina, one of the most challenging countries in the region
The second major challenge was Argentina, a country in which Pragmatic Play has a project of important dimensions. Its diversity and incalculable potential have made it an excellent opportunity for commercial development.
It was precisely for this reason that the provider placed Javier as Country Director in Argentina, a professional with extensive track record in the world of betting and aware of each part of the complex structure of entertainment in his country.
After taking office, he saw the regulation of the activity of the sector in the City and province of Buenos Aires, in Mendoza, Córdoba and Entre Ríos, being fundamental to the expansion of Pragmatic Play in the country, which has already positioned its RNG and Casino Live verticals as the main in Argentine operators.
· Peru at the height of its evolution to the online universe
Peru is one of the countries that is attracting the attention of all the actors of online gambling for having accentuated in recent years its evolution from the classic physical casino to modern online betting options, which increasingly represent a safe and reliable alternative for its inhabitants, in addition to the recent approval of the law regulating activity in the territory demonstrating important progress, that's going to make a difference.
Faced with this growing demand for entertainment, Pragmatic Play appointed Celeste as Country Director, a position she has held for a few months and since then the provider has seen its presence in the market increase.
Designing Peru in a highly strategic way, as it experiences a high volume of operator spawns, Pragmatic Play has managed to place its slot machines and their Live Casino alternatives in the top positions, leaving its brand and product as true players in the market.
· Mexico, paving the way for a great future
Recently, Mexico has been added to markets that have a Country Director, with its bases strongly rooted in local tradition, focused on responding to the requirements that make this country unique and unrepeatable.
Starting a very promising period on Mexican soil, in which Pragmatic Play is already achieving very good results, Enrique was designated to be the leading figure in this market, which is expanding in stride.
The success of Pragmatic Play verticals in the largest operators in the country is the direct consequence of betting on excellence and offering a service appropriate to their multiculturalism, which is the undisputed result of the relevance of its director as a fundamental part of the puzzle.
The provider's Live Casino offering shows an upward trend, becoming the quintessential vertical that has won over demanding Mexican users, both with its classics and with its innovations.
A spectacular 2022 and a great projection for 2023
Thus, with high-level professionals in the markets with the most demand in the region, Pragmatic Play ends a year of permanent growth and expansion, which exceed commercial expectations. The detailed planning and application of a focused strategy projects the expectation of a great 2023, year in which Latin America will be able to experience innovation, an important investment in user loyalty actions and business partners, in addition to strengthening its leadership as the most important content provider in the region. For Pragmatic Play Latin America, "The Sky is the Limit".
Source: Pragmatic Play
