MIÉ 8 DE MAYO DE 2024 - 18:30hs.
Naming rights in both cities

Vai de Bob to make brand activation at parties in Angra dos Reis and Floripa

Taking advantage of the celebrations that take place because of the games of Brazil’s national team, Vai de Bob acquired the naming rights of the events that will take place in Angra dos Reis, a city in the south of the state of Rio de Janeiro (ANGRA, VAI DE BOB.COM, LIVE FEST 2022), and in Florianópolis, capital of the state of Santa Catarina (FLORIPA, VAI DE BOB.COM, TWISTED GARDEN 2022).

The activations will take place during all of Brazil's games at the World Cup. In case of early elimination of the Brazilian national team, the event will also take place in the semifinals and final of the World Cup.

In Angra dos Reis will take place the "ANGRA, VAI DE BOB.COM, LIVE FEST 2022, while in Florianópolis will host the "FLORIPA, VAI DE BOB.COM, TORCIDA GARDEN 2022.

João Rodrigues, marketing director of Vai de Bob, is confident that Brazil will conquer its sixth world title and, with this, approves the fact that the company is linked to the leisure moment of the Brazilian public.

"We are very excited to activate the brand in these events. It is very satisfying to participate in the party in search of the sixth title. Events of this nature are in line with the values of our brand, which seeks to bring relaxation and lightness to the world of sports betting. We want to participate in the leisure time of Brazilians and, certainly, watching our national team is one of those great moments," says Rodrigues.

In addition to brand exposure in several areas of the event, the activation will feature special draws, opportunity to register on the platform on site and tickets to the vip areas of the events (in the case of Angra) and exclusive gifts.

Source: GMB