Corinthians eSports men's and women's e-football teams signed a sponsorship deal with Hype Energy Drinks last week. The brand will be stamped on the sleeves of the shirts of the athletes' uniforms and in all activations not only in e-football, but also in other eSports modalities of popular Brazilian club Corinthians.
In addition, Hype will have a customized space in the Training Center and Content Hub of Corinthians eSports. The partnership will include the participation of athletes of all modalities in face-to-face events, lives, and vignettes on the YouTube channel and holds exclusivity in the use of energy drinks.
The sponsorship reinforces Hype's strategy of getting closer to the gamer audience.
"We are very happy with this approach, which in addition to marking our de facto entry into the Brazilian market, also establishes a partnership with a team of weight in eSports," said Wiliam Warrack, Brazil country manager of Hype Drinks Energy.
Source: GMB
