The couple is very loved by the young public and followed by millions on their social networks. In the campaign, Leo Santana performs an original song, specially composed for Mega da Virada.
With cheerful and engaging rhythm, the music reflects the concept "Everything from Mega to you", used in all parts of the campaign, which has spots for TV and digital media, radio pieces, productions for outdoor media and POS for the lottery.
TECHNICAL:
Agency: CALIA
Client: CAIXA
Campaign: MEGA DA VIRADA 2022
Creative Direction: Geisa Lopes
Creative co-direction: Alexandre Ferro and Maurício Oliveira
Art Direction: Bruno Lima and Bruno Jefter
Writer: Cicero Fraga
Source: GMB
