VIE 3 DE MAYO DE 2024 - 17:05hs.
Biggest streamer in Brazil

Betting segment disputes latest sponsorship quota of World Cup Qatar 2022 at Casimiro

A few days before the start of the World Cup, an early competition is underway: brands in the betting segment are in contention for the latest sponsorship quota for the Casimiro World Cup announced to the market by LiveMode and the streamer. So far, five brands have secured a presence in the broadcasts of the biggest streamer in Brazil: Brahma, Coca-Cola, McDonald's, Nubank and Vivo.

The broadcasts will take place on Casimiro's digital platforms. The idea is that the biggest streamer in Brazil will join the most important competition on the planet to beat all audience records in the digital sphere.

Maurício Portela, a partner at LiveMode, commented on the announcement: "LiveMode and Casimiro have been dreaming on the World Cup forever. When we return to work together, in the first conversation, we talk about the World Cup in digital environments, in language appropriate to this audience. It is with great happiness that we can see this dream come true."

Casimiro will broadcast games daily, in addition to a live of almost twenty hours, every day, in which he will react to content produced by teams in Qatar and Brazil. Former players, friends, reporters and streamers will be in the most dynamic and digital coverage of the World Cup.

On the social networks of Casimiro, the World Cup begins on the day of the call of the Brazilian national team, November 7, and only ends when the captain of the champion team lifts the Cup.

"The World Cup has everything to be transformed for the sports betting market in Brazil and LiveMode's project with Casimiro and FIFA has created a unique opportunity for brands to take advantage of this moment of passion and unique attention of the fan," completes Maurício.

Source: GMB