VIE 19 DE ABRIL DE 2024 - 18:46hs.
Created in 2017 by former football Ricardinho

Salsa teams up with Brazilian Project “Maestro da Bola” to assist children and adolescents

Salsa Technology has teamed up with Brazilian-based “Maestro da Bola” to support social inclusion for children and adolescents as a result of its Goal Bingo Social Promo, which will donate the revenue raised from the game during the World Cup to buy soccer balls for the project. With the title “Embrace this Idea”, the Maestro da Bola’s video was decisive for the Salsa team involved in the campaign to select the initiative that would benefit from it.

Created in 2017 by Ricardinho, a former football player who won the World Cup with the Brazilian national team in 2002 with spells at Paraná Clube, Bordeaux and Corinthians, the Maestro da Bola Project mission is driving social inclusion through football. Developed through 23 service centres in the State of Paraná, 18 of them in the capital, Curitiba, the project offers free soccer and futsal activities for children and adolescents from 7 to 14 years old enrolled in the public school system, with priority given to those in vulnerable conditions.

“We were confident that our partners would support us in thinking that our Goal Bingo Social Promo was a winning bet. The initiative has already drawn support from some major companies like Betmotion and Big Bola Online and we’re keen to add even more partners as the tournament progresses in Qatar,” says the Head of Marketing & Sales at Salsa Technology, Eliane Nunes.

“It means a lot to us and to other social initiatives linked to sports that brands that usually support big football teams and renowned athletes, also turn their eyes and strategies to projects like ours, which go beyond sports to generate a positive impact on the community and people's lives," celebrates Renata Pozzi, manager of Maestro da Bola.

Salsa Technology is a leading B2B company that develops customized solutions for the iGaming industry in Latin America and Europe. The company provides a customizable and scalable iGaming platform (Salsa Omni), as well as a game aggregator (Salsa Gator) that features over 5,000 titles from over 70 providers, including the portfolio of localised video bingo games developed by Salsa Studio.

In addition to technology solutions, Salsa has a consulting and services hub that offers solutions such as customer service, marketing and sales intelligence, among others. For more information: www.salsatechnology.com.

Created on August 31, 2017, Maestro da Bola Association is a non-profit organization, which was born from the dream of five-time world football champion Ricardinho to provide opportunities and include children and adolescents (in vulnerable conditions), the disabled and all those who need inclusion in society.

With operations in the cities of Curitiba, Foz do Iguaçu and Londrina (Paraná, Brazil), the Association's vision is to inspire society to adopt sport as a philosophy of life, promoting excellence in the formation of values and contributing to the development of athletes and, mainly, the citizens. For more information: https://www.projetomaestrodabola.com.br.

Source: GMB