DOM 19 DE MAYO DE 2024 - 05:48hs.
Innovative actions with fans in Salvador

Casa de Apostas launches 'treasure hunt' to celebrate sponsorship renewal with Bahia

Brazilian football club Bahia announced the renewal of the master sponsorship contract with Casa de Apostas, which will continue to feature on the ‘Esquadrão’ jersey during the 2022 season. This Wednesday (2), fans were invited to participate in an innovative action. To announce another year of contract, Casa de Apostas, which has been a partner of the club since 2019, spread clues on social networks and made fans discover where the gift vouchers would be, spread across five tourist spots in Salvador city.

Early in the morning, the first video posted on Bahia's social networks showed tips that led to Casa 57 on Carlos Gomes street, where the club was founded and where city’s Culture House is currently located. The fan who found the winning ticket instantly took a jersey from the club, gifts from Casa de Apostas, R$100 reais in credits on the sports betting site, a letter explaining the action, confirming the renewal, and even first-hand information for the Tricolor fans.
 


The same process was carried out at four more points: Bonfim Church, Elevador Lacerda, Farol da Barra and Arena Fonte Nova. Among the novelties, it was revealed that there will be the 1st Bahia Membership Championship, panoramic helicopter flights for fans, the return of ‘Barril Dobrado’ - election of the best player in the club's matches -, activations at the Bahia Museum at Fonte Nova Arena, among other interactions with fans.
 


“We star another year with this huge club that is Bahia. By the end of 2022 we will print the Tricolor jersey again as a master sponsor. But, more than that, we will be at the side of the fans, vibrating together and providing experiences so that we are even closer,” commented Hans Schleier, marketing director at Casa de Apostas.

Source: GMB