There are 28 games broadcasted on HBO Max and TNT Sports Stadium, in addition to exclusive matches from the 6th to the 12th round. The championship's performance on the platforms has been satisfactory. In the first month alone, the matches already broadcast between Limeira x Santos, São Bernardo x Palmeiras, RB Bragantino x São Paulo, Corinthians x Ituano and Corinthians x Mirassol reached 3.5 million, 10.5 million, 11.9 million, 15, 4 million and 13.1 million people respectively, including broadcasts and content on social networks.
In addition to being present in the broadcast of matches, advertisers will have the opportunity to connect even more with the public on the social networks of HBO Max and TNT Sports, which have a strong digital presence and more than 40 million fans online. Since the beginning of Paulistão, the engagement of this community has already reached 8.6 million interactions, 17.4 million views and 230 million impressions on Instagram, Twitter, Facebook and YouTube.
“In addition to providing fans with the best sports broadcast and coverage, our goal is also to connect them in a relevant and fluid way with brands and products that interest them. Through the wide reach of our digital platforms, our partners will be able to engage with Paulistão fans with quality curation, through the best tools and solutions available,” said Mauro Borges, Director of Ad Sales at WarnerMedia in Brazil.
The TNT Sports Stadium also broadcasts São Paulo’s state female campionship and Paulistão Sub20. There will be 50 matches, totaling 78 games for fans. All of them remain available on streaming platforms even after the live broadcast.
Source: Warner Media
