The representation of women's football has increased considerably in recent years, when compared to previous ones. For this year, a new tournament was developed by the CBF to start the season: the Women's Brazilian Super Cup.
Considered one of the largest betting platforms in Brazil, Betano closed the sponsorship contract as a first step towards approaching women's football in the country. The agreement provides, in addition to naming rights, media deliveries such as LED displays, prisms, backdrops, tickets for games and activations with club fans.
According to Betano's Country Manager in Brazil, Alexandre Fonseca, the beginning of the partnership "is a reason for great joy because it will be the brand's first initiative in relation to women's football, a modality that has been growing a lot and increasingly gaining relevance in the national sport." In addition, Alexandre adds that "it is the first time that a bookmaker acquires a naming rights property of an official competition of the CBF, which represents a paradigm shift and demonstrates the representativeness of the segment in the sports industry."
For Bruno Rodrigues, responsible for Esportecom, the official commercial agency of the Women's Brazilian Super Cup, the company “is very happy and motivated to have another partnership with Betano, extending what we already do in the Carioca Championship! In addition to the brand’s initiatives, we believe in the modality and exposure that will allow us to develop various activation and hospitality actions with one of the largest companies in the world in the betting segment.”
The bookmaker is an international online platform of Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece, Cyprus and Chile. Betano is also a sponsor of 16 football teams in Europe and South America, including legendary teams such as Benfica, Porto, Sporting and recently Universidad de Chile.
Designed to provide an immersive online experience, combined with easy access across all devices (desktop, laptop, tablet, mobile and Android app), Betano offers users first-rate products and services through a user-friendly platform. and simple to use.
In Brazil, in addition to the master sponsorship of Atlético Mineiro and Fluminense, the bookmaker also has a presence in online and offline media, seeking to expand its position in the market since arriving in the country in early 2021.
Source: GMB
