Betway’s deal was brokered by 1190 Sports; a global company dedicated to the management and sale of sports, broadcast and image rights.
The initial two-year agreements are the Super Group owned brand’s first in Chile and gives them wide-spread visibility as their branding will be seen on each of the first team home and away playing and training kits.
Betway branding will also be visible on the perimeter boards around each of the partnered clubs home stadiums and training facilities, with the brand’s logo also appearing on the backdrops for press conferences and media interviews.
Within the sponsorships, Betway will also work closely with each of the five clubs to enhance the customer and fan experience, by creating and delivering exclusive content on their websites and across all social media platforms, creating fan zones and building activations at each of the stadiums, with the goal of bringing fans closer to the action than ever before.
Anthony Werkman, CEO of Betway, said: “It’s a proud moment for us as we sign our first agreements in Chile with five fantastic football clubs in the First Division. The deals give us a great opportunity to showcase our products through the extensive list of both branding and activation rights that are included.”
“We’re looking forward to working closely with each our new five partnered clubs off the pitch, and we wish them all success on the pitch this season and beyond,” Werkman added.
Hernan Donnari, CEO & Co-Founder of 1190 Sports, commented: “We welcome Betway to Chilean football, the cradle of athletes of international relevance. “We are very excited and grateful for the trust and support of Betway.”
“Alliances such as this one reaffirms the great interest of the brands in accompanying the growth process of football in Chile,” Donnari concluded.
The Betway agreement confirms a trend that has been taking place for some time in many of the most important football leagues in the world and that is also growing in Latin America: the relationship between bookmakers and clubs. Of the 16 teams in Chile’s First Division, 10 have a sponsor from this sector:
