With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players. This agreement is a great example of Playtech’s commitment to bringing great entertainment value to its partners in both new and established markets.
Edo Haitin, CEO of Live Casino at Playtech, said: “Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games with exciting new variants than ever seen before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting, innovative Live offering for their players.”
Shimon Akad, Chief Operating Officer at Playtech said: “Betway is a key strategic partner for Playtech, and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and look forward to a long and fruitful partnership.”
Anthony Werkman, CEO of Betway, added: “We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers.”
“The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment,” Werkman added.
Source: GMB
