LUN 29 DE ABRIL DE 2024 - 10:57hs.
Company supports 17 Brazilian clubs

Bookmaker PixBet becomes new master sponsor of Juventude

After a temporary agreement closed in October 2021 to occupy the bar of the Juventude shirt in some games, betting site PixBet became this Monday (23) the new master sponsor of the ‘gaucho’ club. The contract will be valid until the end of 2023 and the debut will take place next Saturday (28), in a round of the Brasileirão. Now the company reaches 17 football clubs with the PixBet brand stamped on it.

PixBet closed a master sponsorship contract with Juventude and will print the noblest area of the ‘gaucho’ club's shirt. The debut will take place next Saturday (28) against Fortaleza, for the Brasileirão 2022. Last year's agreement, which was for just a few games, was extended until the end of the year.

At the time, Juventude was sponsored by Marsbet, the bookmaker that occupied the club's shorts. With the temporary agreement of PixBet, two companies of the same sector were present in the uniform, a rare fact to happen in the sport.

“Juventude provides its partners with great visibility within an extremely positive cost-benefit ratio. In 2021, Pixbet was with us. Now, the bookmaker returns to the Alfredo Jaconi stadium as a master sponsor, with the certainty that, once again, this partnership will yield good results to the parties,” celebrated Fábio Pizzamiglio, VP of marketing and communication at Juventude.

In addition to stamping the noble area of the shirt, PixBet will be on the backdrop during the interviews, signs at the training center and at the Alfredo Jaconi Stadium, on the club's website and also on social networks.

Once again PixBet stands out in the market. Until then, the bookmaker had a contract with 16 clubs in Brazilian football, most of them as a master sponsor. With the agreement with Juventude, PixBet breaks the record of 17 teams. Juventude joins América-MG, Avai, Cruzeiro, Flamengo, Goiás, Guarani, Ituano, Ponte Preta, Santos and Vasco, in addition to six teams from Paraíba: Auto Esporte, Botafogo, Campinense, São Paulo Crystal, Sousa and Treze.

Source: GMB