The announcement of the signing of the agreement between Intralot Brasil and NeoGames was made internationally this Monday, Juney 27th, and operations should start in November this year. The long-term project will make it possible to offer the public an intelligent solution, based on cutting-edge technology. iLottery will be made available through the industry-leading NeoSphere platform, which NeoGames will provide to Intralot do Brasil.
NeoSphere has a variety of NeoGames Studio e-Instant games, tailored to the local market, and a wide range of services. The project also provides a complete and customized solution for the country of online/real-time sports betting and Aspire Global's BtoBet services.
"As a leader in the Brazilian lottery market, we are pleased to join forces with NeoGames in a partnership that will provide our players with a comprehensive digital program that will expand and enhance our content and service offerings in Minas Gerais to exciting new areas such as instant games and online/real-time sports betting. The new modalities and investments in technology are also part of the expansion plan for new state and federal licenses. NeoGames is one of the most experienced and innovative iLottery providers on the market and we are confident of that this partnership will boost our lottery,” states the CEO of Saga Consultoria and Intralot do Brasil, Sérgio Alvarenga.
NeoGames highlights that the agreement also marks its expansion into Latin America, after the proven success in North America and Europe. "Working with the professional team at Intralot do Brasil, we are really excited to support Loteria Mineira's goals by providing our industry-leading platform, comprehensive player-focused services and market-proven games, as well as our advanced online sports betting solution. Together, we will provide Minas Gerais online lottery and sports betting players with an exceptional online gaming experience. We look forward to serving as a strong partner for Intralot do Brasil's continued success in Minas Gerais and supporting our short-term and long-term goals in Brazil and throughout Latin America,” points out NeoGames CEO Moti Malul.
About SAGA Business Intelligence
SAGA was founded in 2007 with a focus on the transit technology sector, transportation and the Lottery segment in Brazil. In 2010, it developed its first official operation in partnership with Intralot S.A., winning the concession in the State of Minas Gerais to operate online/real-time games. Thus, for more than 12 years, operating a network of approximately 3,000 terminals and thousands of customers in physical and online channels, the company has developed logistical, financial, commercial and operational know-how in the market, positioning itself as the most successful operation in the country.
The company stands out for its performance, with revenues exceeding BRL 1.2 billion. In 2020, it acquired the stake in Intralot S.A. and became the owner of Intralot do Brasil. In the same year, it launched its main game, Keno Minas, on the web channel of its own game and payment system.
About NeoGames
NeoGames is a technology-driven innovator and global leader of iLottery solutions for national and state regulated lotteries. NeoGames' full-service solution combines proprietary technology platforms with the experience and expertise required for successful iLottery operations. Its pioneering game studio encompasses an extensive portfolio of engaging online lottery games that provide a fun player experience.
A partner of lottery providers around the world, the company works with its customers to maximize their success by offering a comprehensive solution that empowers national and state lotteries to deliver enjoyable and profitable iLottery programs to players, generate more iLottery revenue and more direct revenue for good causes.
Source: GMB
