MIÉ 24 DE ABRIL DE 2024 - 05:48hs.
Afiliados Latam 2022

Fluency in digital financial languages will bring proximity to gaming and affiliation customers

The technology of digital payment methods such as crypto, NFT, Token and other tools were the highlight of the debates during the afternoon of Afliados Latam. In the panel “How to be fluent in the different financial languages of the internet”, Bruno Neves (Bitci Brasi), João Canhada (Foxbit), Helo Passos (Sp4ce Games), João Angeli (Sp4ce Games) and Rafael Brunacci (Coinspaid), brought a lot of information enlightening on the subject and showed how important it will be for the gaming sector and the affiliation.

The panel started by looking for a definition of what blockchain technology is, however, three different ideas were exposed. João Canhada, CEO of Foxbit, said that it is important for those looking for digital scarcity. “Blockchain is a database for anyone who needs digital scarcity. If you need to create scarce tokens, cryptocurrencies that when you send from wallet A to B, transmit that equity no longer owns the first and just keep the second; blockchain works perfectly. Therefore, the finance sector has been directed towards this technology.”

For João Angeli, CMO of Sp4ce Games, the technology has the function of democratizing operations. “When we talk about blockchain, it is something that is above public power. It's a technology that everybody is using to do something different because it creates a world where you can enjoy it. So, it is nothing more than a place where you can democratize something you dreamed of, couldn't do in the physical world, and now you can do it in the virtual one,” he said.

Rafael Brunacci, Head of LATAM Business at Coinspaid, presented a simple and clear definition. “It is a protocol for communicating and confirming transactions between two parties; that simple. With that you have some fundamental pillars such as decentralization and guaranteeing security in transactions,” he added.

Helo Passos, CEO of Sp4ce Games, was responsible for explaining the importance of fantokens and the advantages they can bring to football clubs and their fans. “What I see in tokenization first is access, because maybe I can't have a whole house, but I can buy a fraction of it. So, bringing it to the world of football, I may not have a captive seat in the stadium, but I have a token that keeps me close to my club, the idols and monetizing.”

“So, the main focus is that on the user side we are providing proximity and from the teams' point of view we are talking about monetization. In other words, we are taking the money that was on the table. If before, the team earned with the food it would sell, now, it starts to see many other opportunities,” explained Passos.

In a last intervention, Rafael Brunacci stated that blockchain is just in its first steps as payment methods. “You will start to feel the presence of blockhain as payment methods increasing. It will be part of your day to day to transact, receive. So we can start to get used to it both in the affiliation market and in other activities.”

At the end of the panel, Bruno Neves, Marketing Director for Bitci Brasil Communication, who moderated the debate, evaluated the concepts passed during the conversation and explained the main message they tried to convey: “The importance is to discuss the future. Our guests gave a class with different views of blockchain, what it will bring to affiliates and the iGaming market. One of our concerns before the panel was to bring an alignment that would allow those who are not aware of what is happening with the metaverse, cryptogames, NTF's; find the basics to start researching.”

“The speakers presented different views and achieved this goal. They broke down barriers for people who think they can't come up with a new technology,” says Neves.

He also spoke about Bitici Brasil's expectations for the start of its operations in the country. “Bitici Brasil is starting an operation, on July 1st, to issue fantokens from Coritiba. We strongly believe in a model that has not been tested in the world of a greater connection of tokenization with real objects in addition to experiences. We can see in the panel the possibility of linking experience through the tokenization process and that is what we believe here at Bitici Brasil,” he concluded.

Source: GMB