Fan tokens are digital assets that allow fans to access new digital services provided by their favorite teams. According to Socios.com, more than 1.5 million users from 167 countries have already downloaded the platform. Fan token holders can participate in polls, earn rewards, have VIP experiences and access exclusive games, competitions and offers through the app.
“We are proud that Fluminense has joined our network and we look forward to creating incredible opportunities for the ‘Tricolor’ fan. The biggest clubs in Brazil are supporting our vision and are committed to using Socios.com to improve the experience for hundreds of millions of fans at home and around the world,” said Alexandre Dreyfus, CEO of Chiliz and Socios.com.
In Brazil, clubs such as Vasco, Internacional, Palmeiras, São Paulo, Atlético-MG, Corinthians, Bahia and Flamengo also closed with the company. Socios.com highlighted that the country, among the markets where it works, was the one that grew the most within the platform, with a 3,900% increase in 2021.
The company is a partner of more than seventy major sports organizations, such as Barcelona, Paris Saint-Germain, Juventus, Milan, Atlético Madrid, Valencia, Manchester City, Inter Milan, Arsenal and the national football teams of Argentina and Portugal.
Socios is with two-thirds of NBA teams, as well as in UFC, F1, cricket and eSports. It is a D2C (direct-to-consumer) platform that leverages blockchain technology to give the world's leading sports organizations the tools they need to interact and monetize their relationship with fans. Fan tokens have already netted over US$150 million in 2021 alone.
Source: MKTEsportivo
