SÁB 18 DE MAYO DE 2024 - 08:18hs.
Expansion of the international firm in the country

North Star Network acquires Brazilian site of sports betting and cartola tips Minha Torcida

Global sports and gaming media group North Star Network has acquired the assets of Brazilian football website minhatorcida.com.br. Minha Torcida is among Brazil’s most renowned football sites, drawing in readers with the latest news about tournaments and Cartola FC, as well as unique match predictions for betting for Portuguese-speaking visitors from Brazil and elsewhere in the world.

The site gathers information, curiosities and a lot of exclusive content for sports lovers in general and who also enjoy other modalities. It offers tips and data with a link to the best bookmakers to bet in Brazilian and international tournaments, as well as the main news for Cartola FC's new season, Globo's DFS.

“Minha Torcida was a perfect match for us. 3M built over the years a community of football fans and we are keen to provide our premium sports insights to more and more Brazilian sports fans,” said Julien Josset, CEO and co-founder of North Star.

For the past three years, North Star Network has pursued an ambitious M&A strategy, investing in new acquisitions to increase its visibility within this high potential market. The company currently operates 6 major websites in Brazil, in addition to several major media partnerships in the country.
 


To support this development, North Star works with hundreds of contributors based across the country to bring Brazilian football fans everything they need, including exclusive player interviews and expert betting tips.

North Star Network is a Paris-based digital media group operating in 35 markets for a portfolio of 500+ customers, specializing in sports and gaming coverage on a global scale, hosting communities of sports and eSports fans around the world.

Currently, the company operates 50 premium brands, including footballwhispers.com, estnn.com, premierleaguebrasil.com.br, in addition to managing several partnerships around the world, accumulating more than 15M visitors/month.

Recently, North Star Network reached agreements with 5 leading licensed operators BetMGM, Betrivers, Caesars, Draftkings, and Fanduel. The next batch of licenses, including BallyBet, Pointsbet, Foxbet, Barstool, or Wynnbet should be issued in the coming weeks.

Source: GMB