Founded in England and based in London, the platform arrived in Brazil in 2021 with the proposal to offer a new experience in eSports betting, its flagship. Today, about a year later, Midnite invests not only in optimizing its betting platform, but also in new products and media and advertising strategies to consolidate itself as the main house in the segment.
Today, the company manages to remain solid with the constant strengthening of the brand and the presence of strong investors, such as Draftkings, Betfair, Revolut, Just Eat, Faceit and Team Solomid. Much of this success is due to Midnite's innovative mindset, which was only possible with the establishment of a multidisciplinary team.
“We are a collective of engineers, quants, designers and marketers who share a passion for eSports, esports and gaming. We use modern technologies, our own internal models and fan-centric features to deliver next-level experiences. We are a remote team spread across the world working together to rethink how things are done,” it is what sets the company in its mission.
Intuitive betting platform
One of Midnite's great attractions to win over the gamer audience is an intuitive platform for eSports betting, which draws attention in several ways. In addition to a simple layout, ensuring ease of operations, the house offers exclusive sections for League of Legends, Valorant, Call of Duty, CS:GO, Rainbow Six, Wild Rift, DOTA 2, Overwatch, Rocket League, FIFA and other games.
The depth of markets is another attraction, as the house offers odds for both main bets (such as the winner of a match, for example) and for side markets, such as handicaps and map winners. All this with the support of live streams of some matches, real-time statistics of the games and other information that helps bettors.
While eSports is Midnite's flagship, there is also a wide variety of markets in more traditional sports, including the world's top football leagues, as well as basketball, American football, volleyball, tennis, motorsport, MMA and others. In all, there are more than 30 different modalities.
CashMode and NFT: news in the betting world
Innovation is the watchword at Midnite, and the house brings an exclusive product to bettors and players: it is CashMode, a betting mode linked to challenges in the main games on the market, including Call of Duty, League of Legends, CS:GO and DOTA 2 – also the expectation to include Valorant in this portfolio.
In this section, players earn money as they complete some pre-set challenges in the aforementioned games. These challenges are tiered by skill, so there are achievements available for beginners, intermediates, and experienced players.
The company has also embarked on the NFT wave with its own community: it is the Midnite Wolf Pack, a collection of 5000 NFTs (non-fungible tokens) from the Ethereum blockchain that can be used in eSports betting.
The innovations meet the company's mission, which always seeks to combine new technologies with the sports betting market. “We are building a new era of betting. We are an entertainment platform with epic ways to win for all types of fans. We constantly push boundaries and create amazing products that our users can responsibly enjoy.”
Marketing strategies to strengthen the brand
eSports is the workhorse of not only the betting platform and CashMode, but also Midnite's marketing strategy. Recently, the company was announced as a sponsor of the Los Grandes team. Within eSports, the platform also features some other successful cases, including a partnership with streamer Alexandre Gaules in his official CS:GO broadcasts.
''Los Grandes is a giant organization and has lofty goals within the competitive CS:GO scene. This is one of the main reasons for us, at Midnite, to bet on this sponsorship and together bring resources so that the achievements come. Furthermore, it is the perfect opportunity for us to show that Midnite is the partner platform in sports betting, maximizing the experience of each user when it comes to experiencing the emotions of matches," says Diego Tagliaferro, country manager of the company in Brazil.
Source: GMB
