The company Betwinner, based in Cyprus, which operates in the global market and already has several licenses in Africa and with emerging projects, in several regions, such as Asia, India, Latam and Brazil, was in the month of June and the beginning of July in Brazil with the brand Betwinner and its ambassador Roberto Carlos in enveloped buses.
On the opposite side and across the Atlantic Ocean, Betwinner Afiliates, Betwinner's affiliate brand, has crossed 10 countries as Master Sponsor of the 6th edition of the OneLifeRally.
Regarding the campaign in Brazil, Betwinner repeated a winning campaign that had already done the past with the collaboration of the Samba Digital agency. The focus of last year's campaign was São Paulo but this time Betwinner kept the capital of São Paulo and also went to Rio de Janeiro and the capital of Brazil, Brasilia.
In São Paulo, the buses visited the most emblematic stadiums and two with a very strong relationship with the brand ambassador, Roberto Carlos, as were the Palmeiras, Palestra Itália and the Corinthians stadium in Itapera. Two club stadiums where Roberto Carlos was an idol. Also in São Paulo, there were 50 internal banners on buses.
In Rio de Janeiro it was a delight to see the enveloped bus pass through Copacabana and the carioca boardwalk. In Brasilia, the bus insisted on passing close to the “Planalto”, the house of all major politician decisions in the country.
In another region, in Europe, we had another edition of OnLifeRally, a rally for lovers of supercars and the good life. This year the Rally had 100 official supercars and toured 10 countries (Latvia, Lithuania, Poland, Slovenia, Slovakia, Austria, Italy, Bosnia, Montenegro and Croatia) and passed through beautiful places of great importance mainly in Balkan countries, such as High Tatras or Portonovi.
João Vaz, Public Relations Director at Betwinner, highlights in these two "there were two different campaigns by the company, in an attempt to show the Brazilian public that we are a company that has Brazil as its main focus with the image of a World champion like Roberto Carlos. The OneLifeRally Sponsorship, it was a brand Awarness action by Betwinner's affiliation brand in a very specific segment of Supercaros lovers, and it was a success that I saw with my own eyes.”
Betwinner promises more news in the near future with activities with Roberto Carlos and always accelerating like a supercar but with caution.
Founded in 2007 and operating online since 2016, BETWINNER is a young, dynamic bookmaker with a powerful team of highly experienced professionals. Today, the company operates on European, Middle-Eastern, Asian, African, and South American markets demonstrating a strong orientation towards the international Bussiness.
Source: GMB
