Super Afiliados participated in the Brazilian iGaming Summit (BiS) and in Afiliados LATAM to get even closer to the sports betting market and meet the expectations of new operators and affiliates that come to this rich market. Alessandro Valente, co-founder and CEO, says that regardless of regulation, the sector has grown and is increasingly consolidating itself as an important economic activity.
“The market is growing and we have seen a growing wave of new operators arriving and new affiliates wanting to understand how to operate in this world, which is a little different than what they are probably used to. So, our job is to train this affiliate so that he can participate in our industry in the best possible way, in an ethical, professional and profitable way,” explains Valente.
Ahead of the Brazilian iGaming Summit as co-founder and president, the executive says that the event was of excellent level and with very enlightening panels and lectures for the gaming and betting sector.
For him, the central point was the regulation of sports betting, which has a deadline to happen. Until December 12, the government will have to comply with the provisions of Law 13,756/18. All efforts in this direction were and are being made by operators, but mainly by parliamentarians, who understand the strength of the segment.
The 2023 edition of the Brazilian iGaming Summit and Afiliados LATAM does not yet have a date or location. The organizers, according to Valente, are discussing some options and it is possible that it will take place in June, not to coincide with other international events in the sector. Furthermore, it is already almost certain that it will take place in a bigger space. “The demand for booths for the next edition already signals this need and the number of registrations this year already shows us that the congress part has also been fundamental for the success of the events,” commented Valente after the closing of BiS and Afiliados LATAM.
GMB – The sports betting market is increasingly booming and the affiliation channel is one of the most important for this market segment. Sports betting sector is a reality, but regulation is still lacking. How is it going for Super Afiliados?
Alessandro Valente – For us, regardless of the regulation, interest has grown a lot. The market today is growing and we have seen a wave of new operators arriving and new affiliates wanting to understand how to operate in this world, which is a little different than what they are probably used to. So our job is to empower that affiliate so that he can participate in our industry in the best way possible, ethically, professionally and profitably. It's been really good for us. Super Afiliados has been in the market for a few years, with a lot of experience, which helps us to bring affiliates good information and very relevant strategies, in addition to the best commissions on the market, which is through Super Afiliados.
In Europe, affiliation is one of the most important areas – backbone – of the sports betting product trade. Are we still learning to use this channel in Brazil?
The operators most connected to Brazil have not yet begun to explore the potential of all this. Abroad, we see between 40% and 50% of revenue coming from affiliates. So, we still have a long way to go before we get to that level, but I can already see that as the industry develops and the ban is over, just lacking regulation, the trend is to improve. The brands are already exhibiting on football jerseys, in stadiums, TVs and radios also help a lot to facilitate the work.
Speaking of regulation, there was a lot of talk during BiS and Afiliados LATAM about the importance of regulation. Will it arrive? What is your feeling about it?
The regulation comes according to conversations I had with the deputies who were at BiS. I received enlightening information from Federal Deputy Newton Cardoso Jr (MDB-MG) that the effort is being made and pressing, depending now on the Secretariat to do its job and push the business forward. In other words, it will happen and it has to happen. It is not possible for an industry of this size not to have the necessary protection for those who already bet. I'm not even talking about operators, but about those who bet and who don't have protection. This is one of the government's roles. Protect the citizen.
The sector has all the necessary technical qualifications to offer technology and security. The only thing missing is the legal aspect in Brazil so that everything goes as it happens all over the world...
Certainly. There's only one step left that's taking time to get out. With that in place, all that changes. This event that we did, with the support of Super Afiliados, wouldn't be this big – and next year it will be much bigger – if we already had the regulation.
Source: Exclusive GMB