bet365 is the world’s favourite online sports betting brand. Founded in 2000, the group employs over 6,000 people and has over 80 million customers worldwide.
Fantasy Sports is a product with seasonality and is new in many of the markets where it is now being launched. SGG believes that there will be a run-in period, but a reasonable assumption is that over time the partnership will create the potential to significantly affect the company’s future revenue and results. It is however not possible as per today to estimate future economic outcomes or timing of such.
Niklas Jönsson, acting Chief Executive Officer of Scout Gaming Group, said: “It is with great confidence we look forward to the collaboration with bet365. The integration of our product with bet365 has been the fastest which we ever have made to this specification.”
“It is of course a big feather in our cap and we are very proud that bet365 has chosen us as the supplier of Fantasy Sport products. We will do our outmost for bet365 to become satisfied with us as a partner,” Jönsson added.
A bet365 spokesperson, commented: “The partnership with SGG provides bet365 with a new multi-country product vertical in a fantasy segment growing globally. We place significant importance on working closely with all our partners and look forward to building on our exciting partnership with SGG.”
Source: GMB
