According to Newton Neto, marketing director of Grupo NSX, the company participated in BFEXPO 2022 to demarcate the conglomerate's positioning as the main sports betting ecosystem in Brazil.
The company was born as a technology company with the development of the NSX platform and, with a lot of competence and commercial and marketing vision, it directed its efforts to enter the operation of betting sites.
In less than two years, the company positioned Betnacional as one of the main bookmakers in Brazil and its co-sisters PagBet in the Northeast and MrJack.bet in the South region of the country.
GMB – In a fair of great importance for national football like BFEXPO 2022 and with the NSX Group so active in this sports scenario, I would like you to talk about the moment the company is going through...
Newton Neto – Our presence at the fair, as an NSX brand, we are demarcating our positioning as the main sports betting ecosystem in Brazil, with MrJack.Bet, PagBet and especially with Betnacional. Today we have a television ad quota with Globo for the World Cup, which is a great tool that we will use. To activate our brand in the World Cup, we have the ambassador Vinicius Junior and we also brought the fan side and from now on we are officially sponsoring the ‘Movimento Verde Amarelo’ (Yellow Green Movement), the fan group that will be in Qatar together with us present at the games, producing content, following and pushing the Brazilian team.
It is the crowning success of NSX, first as a platform and now as an operator, especially with Betnacional, the ‘Bet dos Brasileiros’ (Brazilian’s Bet)
Exactly. It is the culmination of a short but intense journey. We are entering the second year of the market, first with the NSX and then with the betting sites that belong to the group.
Did you expect to grow so fast?
We believed it would be possible, but looking back and seeing what we are building, it seems like a dream. But we are working and today we have an increasingly professional structure in all areas, whether marketing, legal, system, and platform.
And with a sponsorship quota at Globo network, it gives even more exposure to the company and credibility for the sector...
As the ‘Bet dos Brasileiros’ (Brazilian’s Bet), we couldn't stay out of Brazil's main broadcaster network. We associated our brand with Globo to bring the station's credibility and reach the homes of all Brazilians.
The government needs to believe in the sports betting business and finish the regulation...
It's time to resolve this issue. I believe it will only be after the World Cup.
After the World Cup and not after the election?
No. It is my opinion that it will be after the World Cup.
And are you already prepared with both the platform and the bookmakers?
Yes. We are fully prepared, including in the legal area, just waiting for that to happen.
In the legal area, is there any concern or at least annoyance in relation to the actions of the Ministry of Justice wanting to see contracts and analyze sponsorships and advertising?
No. We are covered and 100% safe. It's just a delicate thing, since a contract requires confidentiality and having to open it is incoherent. But if the Ministry of Justice wants to, our contracts will be available and prepared.
Even because from a legal point of view is everything ok?
Certainly. Anyway, it will not be a problem at all
Source: Exclusive GMB
