As of September 6, the social network will no longer block sports betting adverts on the Masthead.
From now on, bookmaking companies and sportsbook can showcase their brand identity, and promote services and products on the YouTube main page via the Masthead ads.
The advert will be showcased in a native video format and appear on the Home page across devices and formats.
The advertisers, however, should note that all betting ads must comply with Google’s policies and standards. The companies also must warn about the harmful effect of gambling before displaying an ad.
Source: GMB
