LUN 30 DE ENERO DE 2023 - 22:35hs.
Experience at Betsson Group and William Hill

LeoVegas appoints Silvia Cecchia as new Country Manager for Brazil and LatAm

Italian Silvia Cecchia becomes new LeoVegas Country Manager for the Brazilian market and the rest of Latin America. With more than 12 years of experience in the sector, she comes from working as Head of CRM Global Promotions at Betsson Group and previously at William Hill. Cecchia will be responsible for determining and executing all business strategies concerning to LatAm markets for Leo Vegas and Royal Panda brands.

She describes herself as a focused professional with strong organisational and analytical skills. A natural leader with an ability to perform as part of a team, demonstrating excellent communication at all levels including senior management. Problem solving skills, passionate and a hard worker with an investigative mind and a can do attitude.

Cecchia has significant experience in the sector. Until August, the executive had been working as Head of CRM Global Promotions at Betsson Group, a company she joined in 2015. Before holding that position, she was Head Casino of StarCasino, Head of Customer Marketing and Head of Casino for Southern Europe & LatAm among other positions.

Prior to Betsson, Silva also worked for William Hill for 6 years as Italian Publisher and Territory Manager (2009-2015).

Among its tasks, Cecchia is responsible for determining and executing all business strategies concerning to the Brazilian and Latin American markets for Leo Vegas and Royal Panda brands, along with the C level and business development teams.

LeoVegas is a Sweden’s premier GameTech company, offers casino, live casino and sports betting, and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than US$ 1 billion.

A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta.

The company operates global and scalable brands including LeoVegas & Royal Panda, as well as several UK facing brands such as Pink Casino & Bet UK. Firm’s shares are listed on Nasdaq Stockholm.

Source: GMB